CEC BANK
Beneficiary/ Client: BRANDIENT CONSULT SRL
Project: Image Study for the rebranding of CEC Bank
Stage: implemented
Location: Romania
No of branches: 41
No of agencies: 1352
Image Study done for Brandient within the rebranding project for CEC Bank
The image of the CEC Bank space will be representative for the new image of the brand. The space will follow, sustain and complement this image by building a different perception upon the bank, other than the existing one. We will create a new personality based on the following values:
- transparency - open space in the interior and maximization of the visual relationship between the exterior and the interior.
- honesty, authenticity, popularity - unsophisticated space, easy-to-understand thanks to a clear organizing of spaces and functions, call to recognizable design elements. Recognizable elements - central oak panel - implies values like natural, honest, Romanian.
- credibility - a space which retains its weight and value by stressing upon the key architectural elements of the building.
- simplicity - clear space which addresses directly to the client without sense transformations of the space, professional details with minimum appearance, plain color finishings, smooth textures, removal of unessential objects from the space.
The exterior image of the buildings from CEC patrimony will take into consideration the different building typologies, the architectural style, the urban context, thus resulting a few façade expressions, all of them creating a unitary image. The exterior will express simplicity, seriousness, openness. The brand announcement will not be made in excess, the entrance will be positioned in conformity with the building's shape but always visible and easy to access. The show windows will be in principle free of posters, announcements, objects, furniture or plants, thus facilitating the bank’s openness and transparency. CEC will gain in image by illuminating the facades of its monument- buildings or by fixing the pavement with light spots and placing special urban furniture.
Read more about this brand here: brandient.com/en/portfolio/case_studies/cec_bank/
Project: Image Study for the rebranding of CEC Bank
Stage: implemented
Location: Romania
No of branches: 41
No of agencies: 1352
Image Study done for Brandient within the rebranding project for CEC Bank
The image of the CEC Bank space will be representative for the new image of the brand. The space will follow, sustain and complement this image by building a different perception upon the bank, other than the existing one. We will create a new personality based on the following values:
- transparency - open space in the interior and maximization of the visual relationship between the exterior and the interior.
- honesty, authenticity, popularity - unsophisticated space, easy-to-understand thanks to a clear organizing of spaces and functions, call to recognizable design elements. Recognizable elements - central oak panel - implies values like natural, honest, Romanian.
- credibility - a space which retains its weight and value by stressing upon the key architectural elements of the building.
- simplicity - clear space which addresses directly to the client without sense transformations of the space, professional details with minimum appearance, plain color finishings, smooth textures, removal of unessential objects from the space.
The exterior image of the buildings from CEC patrimony will take into consideration the different building typologies, the architectural style, the urban context, thus resulting a few façade expressions, all of them creating a unitary image. The exterior will express simplicity, seriousness, openness. The brand announcement will not be made in excess, the entrance will be positioned in conformity with the building's shape but always visible and easy to access. The show windows will be in principle free of posters, announcements, objects, furniture or plants, thus facilitating the bank’s openness and transparency. CEC will gain in image by illuminating the facades of its monument- buildings or by fixing the pavement with light spots and placing special urban furniture.
Read more about this brand here: brandient.com/en/portfolio/case_studies/cec_bank/
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