Upgrading and rehabilitation of the central area of the city of Campina, on Carol I Ave.
Function: urban design; Location: Campina, Romania; Client: Campina Mayorship; Plot area: 31,130sqm; Built area: 478sqm; Year: 2010
Object of the contest: upgrading and rehabilitation of the central area of the city of Campina, on Carol I Ave., by transforming this space in a pedestrian area, moving the traffic underground, and increase the attractiveness of the space both at functional and aesthetic level.
The transformation of downtown into a major pedestrian space is the form through which the city and its people actually want to redefine the urban and the community. The need for a pedestrian space occurs due to the clotting of strong community and civic attitudes.
The Paradigm that we would like to propose for this transformation is that of sustainability and sustainable development. The age of oil extraction industry has remained in the city’s genetics, but it is now overlapped by the need for sustainable exploitation of resources, natural landscape and cultural traditions. Campina can reconfigure its strategic priorities from oil supply to renewable energy and advanced research.
The proposed new configuration of the center wants to make this statement “public” concerning the future of the city and the community.
Campina pedestrian in our vision is a brand. Campina’s brand. Thus the pedestrian must become not only a space of local use and importance, but also a tourist attraction. Public space should be expanded to offer functions and cultural events: performances, workshops, celebrations, concerts, functions that help to clot the community, Touristic info point for the town and area, exhibition spaces on topics related to culture, history and economy of the area; platform to encourage local production and handicraft items and goods. The Pedestrian must create space for all of them becoming an urban platform with cultural, economic and social attributes.
At the urban level, the oil exploitation layer is expressed by a black crust made of various materials: asphalt, stone, rubber, blackened wood and pavilions that evoke the first oil well pumpjacks. Nature breaks through the crust: trees and grass mounds dot the routes that cross the market. The central cultural route is supported by the development of functions like info point, ticket vendor, newsstand, and book sellers. A cultural center is proposed on the north side of the pedestrian, the coagulation point of community relations and citizenship.